Our Mission

Ironically, a lot of household cleaners have dirty chemistry. Most people would be shocked if they knew how unsafe conventional cleaning products are in terms of the long-term threats they pose to our health and our environment.  1 out every 3 chemical cleaning products contains ingredients known to cause human health or environmental problems.  According to a study by the EPA, toxic chemicals in household cleaners are 3 times more likely to cause cancer than outdoor air. We are continually working to improve our formulas and are straight up about what ingredients make the cut.